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¸ÅÒª£ºResume number: 474893802 Updating date: 2012-06-22 14:10:23 no photo Name: Miss. Eliza Nationality: China (Mainland) Current Place: Guangzhou Height/Weight: 158 cm£  kg Marital Status: married Age: 34 years Career Objective Application type: Jobseeker Preferred job title: Product/Brand Manager:

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Resume number: 474893802 Updating date: 2012-06-22 14:10:23 no photo Name: Miss. Eliza Nationality: China (Mainland) Current Place: Guangzhou Height/Weight: 158 cm£  kg Marital Status: married Age: 34 years Career Objective Application type: Jobseeker Preferred job title: Product/Brand Manager: Brand Mgr ¡¢ Business Manager: ¡¢ Marketing/Sales/Business Development Manager: Working life: 10 Title: No title Job type: Full time Expected Start date: In a week Expected salary: £¤8,000--£¤12,000 Preferred working place: Guangzhou Work experience Company's name:Unbrand Group Guangzhou LETO trading company limitedBegin and end date: 20xx-03-20xx-10Enterprise nature:Soly foreign funded enterprisesIndustry: Life ServicesJob Title: Brand ManagerJob description: 1¡¢Responsible brand and marketing of mail brand in PRC;
2¡¢Develop new product plan and ensure new products being launched to market on time and hit sales target;
3¡¢Effectively manage existing products to maintain overall product line competitiveness;
4¡¢Provide training and consulting on products to sales team and distributors;
5¡¢Develop and manage activities to increase internal and external brand image;
6¡¢Initiate market research and competitor analysis.Reasons for leaving: Company's name:UNZA (China) commodity Co. Ltd.Begin and end date: 2005-11-20xx-02Enterprise nature:Soly foreign funded enterprisesIndustry: Life ServicesJob Title: Trade MKT ManagerJob description: 1¡¢Building trade marketing strategy to improve sales;
2¡¢Responsible for merchandising in store, include: shelf display, floor display, pillar, etc;
3¡¢Responsible for KA tailor made promotion;
4¡¢Responsible for promoter training;
5¡¢Assist Marketing department to plan and execute all kinds of brand plans and show brand image.Reasons for leaving: Company's name:Amway (China) Co., LimitedBegin and end date: 2005-04-2005-09Enterprise nature:Sino-foreign joint venturesIndustry: Life ServicesJob Title: Sr. Product MarketerJob description: 1¡¢Fully responsible for China marketing of Satinique Advanced & Glister brands of personal care category, which involves hair shampoo, hair conditioner, hairstyle product, toothpaste, toothbrush, mouth wash and mouth refresher.
2¡¢Develop category strategy, create annual brand plan including current products and new products and promotion plan to meet company financial target and marketing target.
3¡¢Create exciting and impact promotional, product plans, launch events and hairstyle show to gain trail rate and build brand loyalty.
4¡¢According to marketing needs and competitors, offer price proposal, position and package to put the right and powerful information.
5¡¢Find product intension and extension to show the product core.Reasons for leaving: Company's name:GuangDong JianLiBao GroupBegin and end date: 1998-10-2005-02Enterprise nature:Sino-foreign joint venturesIndustry: Service IndustryJob Title: Product/Brand ManagerJob description: 1¡¢Identification at target market segmentation and formulation of branding strategy.
2¡¢Market research and analysis for launch new product.
3¡¢Budget management and cost control.
4¡¢Track the SKUs¡¯ performance in the past five years to distinguish potential products and discontinue products, adjust the strategy to increase sales.
5¡¢Product team management and development.
6¡¢Position, pricing proposal and promotion of new products.
7¡¢Offer useful proposal for building terminal, transmit concept and sales object of company.
8¡¢Training for sales promotion team, including sales promotion example, communication, sales promotion¡¯s flow, control sales promotion cost, etc.Reasons for leaving: Educational Background Name of School: BeiJing Foreign Studies university Highest Degree: Bachelor Date of Graduation: 20xx-12-01 Name of Major 1: English Name of Major 2: Education experience: Start dateEnd dateEducation organizationMajorsCertificateCertificate No1995-091998-07ChongQing JianZhu UniversityEnglishDiploma2002-0320xx-12BeiJing Foreign Studies universityEnglishBachelor Language Ability Foreign Language: English Level: good Chinese level: perfect Cantonese Level: good

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